Our Story

Meet the Founder

In the vibrant city of Kuala Lumpur, Malaysia, lived Khairil Hanafiah, a dedicated father and a visionary entrepreneur. Khairil, who had a background in computer engineering, was deeply concerned about the impact of digital screens on his children’s eye health. As he watched his kids, Aiman and Hana, spend increasing amounts of time on their tablets for both school and play, he noticed signs of eye strain and discomfort. This concern sparked the idea that would eventually become Hassguard™.

The Vision and Aspiration

Khairil’s vision was to create a solution that allowed children to enjoy their digital devices safely and comfortably. He aspired to develop a product that parents could trust to protect their children’s eyes from the harmful effects of blue light emitted by screens. His goal was to combine innovative technology with child-friendly designs to create glasses that kids would love to wear and parents would feel confident about.

The Founding of HassGuard

In early 2020, Khairil founded Hassguard™. The name Hassguard™ carries a deep personal significance and a tribute to family values. Khairil Hanafiah, our founder, chose the name as a heartfelt dedication to his family.

• H stands for Hanafiah, Khairil’s father, whose wisdom and support have always been a cornerstone in his life.
• Ass represents "And Sons," acknowledging the continuing legacy and the importance of passing down values and protection to future generations.
• G stands for Grandchildren, specifically Aiman and Hana, Hanafiah’s beloved grandchildren. Their well-being and eye health inspired the creation of Hassguard™.

Through Hassguard™, Khairil honors his family while providing a product that protects the vision of children everywhere, ensuring they can safely navigate the digital world.

Leveraging his engineering background, Khairil immersed himself in research about blue light and its effects on eye health. He partnered with optometrists, pediatricians, and designers to create anti-blue light glasses specifically tailored for children.

Khairil’s journey wasn’t without challenges. He spent countless hours perfecting the design and ensuring the materials used were safe, durable, and effective. His dedication paid off as Hassguard™ glasses became known for their superior quality and child-centric approach.

Conveying Trust and Brand Values

At Hassguard™, we are committed to protecting young eyes with cutting-edge technology and thoughtful design. Our glasses are meticulously crafted to block harmful blue light while being comfortable and stylish for children. Trust is at the core of our brand, and we ensure every pair of Hassguard™ glasses undergoes extensive testing to meet the highest safety standards. Hassguard™ is dedicated to delivering exceptional customer service, building trust with our community, and ensuring the well-being of your children. 

Our values are deeply embedded in our brand:

1. Protection First: We prioritize safeguarding children’s eyes from harmful blue light.
2. Quality Assurance: Our products are made from high-quality, non-toxic materials, ensuring durability and safety.
3. Child-Centric Design: We focus on creating designs that are both fun for kids and practical for parents.
4. Educational Empowerment: We provide resources to educate parents about the importance of eye health.
5. Exceptional Customer Service: We strive to offer a seamless shopping experience and responsive support.
6. Environmental Responsibility: We are committed to sustainable practices in our production and packaging.

Khairil’s passion for his children’s well-being and his background in technology have shaped Hassguard™ into a brand that parents can rely on. His story of turning a personal concern into a solution for families everywhere underscores our commitment to eye health and innovation. Thank you for choosing us, together we can safeguard the vision of the next generation. Explore our collection and discover the importance of blue light protection. - Khairil Hanafiah, Co Founder Hassguard™